Tag Archives: entrepreneurs

A “Capital” Discussion

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The choice of “Capital” by Thomas Piketty may have been slightly crazy to choose, at close to 700 pages.  Larry, LuMarie and I read between 100 and 300 pages each. Hikaru read the entire book last year for a class at Kalamazoo College and filled in some of the points. Thanks to LuMarie, we also had the following articles to browse while waiting at the Michigan News Agency: “The short guide to Capital in the 21st Century,” “Piketty’s “Capital,” in a Lot Less than 696 Pages,” and Tom the Dancing Bug (cartoon). You can find these articles and more at the publisher’s website.

Our particular discussion included the point that Piketty used literature to study wealth since not many metrics existed otherwise. In fact, it was noted that there was a high amount of Jane Austen moments. Piketty also referenced Balzac quite a bit. What the literature angle suggests is that the general population was aware of the differences, and expected certain incomes for certain positions. It was also noted in our discussion that not much changed in the 19th century, yet going back 50 or 60 years now would not work without converting the difference to be able to compare.

Capital

Big changes came because of World War I, World War II, and a population growth (that has since slowed down). One addition mentioned at our discussion was the effect of labor unions. We also returned to the point of education. Could education be the answer? Piketty’s suggestion is to have a world tax.

The articles mentioned above do a great job of clearly summarizing the book. Knowing that, is the book worth reading? What I liked was how the book was organized, and that you don’t need to be an expert in economics for it to make sense. While LuMarie still plans on finishing “Capital” because it is being considered such a keystone book, I may pass, at least for now, and move on to the next one. However, I definitely recommend reading what Piketty wrote if you have the time to do it.

A few other points to note:

  • Some inequality is desirable cause it provides incentive to improve.
  • People with capital have power to make better investments.
  • A question that came up: Is there a huge inequality in non-capitalistic countries? One conclusion is that it is human nature and does not specifically exist in a capitalistic society, which many are interpreting from the study.

Is there an answer to the question of evening out the difference between the wealthy and the poor? Will the wealthy continue to inherit and be the most powerful? What are your thoughts?

Thanks for reading!

Stacy (a.k.a. “The Book Lady”)

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Have you seen a Purple Cow?

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The book, “Purple Cow,” by Seth Godin, was nothing to sneeze about. Or was it? A topic that the five of us continually returned to while seated in the back of The Michigan News Agency was the group Godin referred to as the “sneezers.” These are the people who seek out the new ideas and not only try them out, they spread the word, too. These are the people who will be your early adopters if you have come up with a “Purple Cow.”

A “Purple Cow,” then, is another way of saying that something is remarkable. This means that your business is doing something different and original and it’s worth being noticed and talked about.  By the way, Godin states that the opposite of remarkable is “very good.” Another way of stating that would be “boring,” “average,” or “nothing special.” The Purple Cow, on the other hand, stands out, at least for a little while. Just like everything else, there are cycles for the Purple Cow products. The goal is for the early adopters (sneezers) to help move it to mass use and create a “cash cow.” After that, Godin states,  let the team who is good at “milking the cow” continue on while you reinvest towards the next time of doing it again. What happens if it fails?

Failure was another topic we discussed as part of why there are not more Purple Cows. According to Godin, in America, we learn to fail in first grade. It is where we realize it is best to try to fit in and color inside of the lines. In general, we are raised with the belief that criticism leads to failure and that being noticed gets us sent to the principal’s office, not to Harvard.

How are remarkable products discovered? The group discussed crowdsourcing, and Kickstarter as sources, which are newer ways of spreading the word. One question was if venture capitalists were specifically looking at those areas for investments or if it really is more of a grassroots support.

A few more points:

  • (p21) The old rule is to create safe, ordinary products and combine them with great marketing. The new rule is to create remarkable products that the right people seek out.
  • (p113) Marketing is in the core of the product and sharing the value. The better description for previous versions would have been advertising.
  • Reference to the book “Business Brilliant” by Lewis Schiff – the difference between dwelling and analyzing failures is what is learned. Or, as mentioned through a quote by Thomas Edison, “I have not failed. I’ve just found 10,000 ways that won’t work.”

I ask again…have you seen a Purple Cow?

Happy reading!

Stacy (a.k.a. “The Book Lady”)

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Blink

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One of the best parts of a group book discussion is what is learned from others who are at the discussion. Someone else may express a point that you didn’t think about or missed, adding to the value of the meetup. It’s also great when new people are introduced and to find out their impressions. Tonight, five of us (with one who was brand new!) sat in a circle of chairs in the back part of the Michigan News Agency (in Kalamazoo, MI). Our discussion revolved around the book “Blink” by Malcolm Gladwell.

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Anything by Gladwell is bound to be controversial. In fact, one point near the beginning of tonight’s discussion was that Gladwell is trying to increase his credibility in the scientific community through the examples he provides. Much of this book (and many of his books) may seem redundant since he actually only has a few points, and then lots of examples. Overall, for “Blink,” the consensus of the four of us who read it was that the stories weaved the points together well throughout the book.

The concept behind blink is that the subconscious mind processes more than the conscious mind, leading to a history of stored experience. It is that history that makes what seems like a spontaneous and random reaction actually not random. The question is: “When is it good to use that “intuition” or “gut feeling” for a quick decision and when is it better to take time and research through a lengthier decision process?”

To go along with the previous questions, we discussed the following points:

  • Basketball is an example of needing more analysis since everything on the court cannot be experienced.
  • Editing data vs filtering data and the fact that sometimes “less is more.”
  • Analytic vs intuitive in the military and war games examples.
  • Why entrepreneurs have to make snap decisions most of the time.

Some other points that we discussed:

  • Pepsi vs Coke and why New Coke evolved in the first place (do you know?)
  • How the packaging, environment, and previous experience of a product effect the taste, plus wondering if this idea also effects the wine tasting experience.
  • The jam story and the relation to the regret decision theory, where more choices means being regretful for what wasn’t chosen. For example, more jam was sold when there were only 6 choices compared to 24. Is this why restaurant menu choices are getting smaller?
  • Why tryouts for orchestras have screens.
  • Why Warren Harding was chosen for (the worst) President ever, and the question of how we vote today – if it is by sound bytes, how is that different than Harding being chosen because of his “presidential look?”

Probably one of the most important points was priming, and how we associate what we do, and even why many self-help books include affirmation and other reinforcement statements. If you want to check out the test that is used for an experiment, click here for the Implicit Association Test (IAT) and comment below on your thoughts from the results.

Happy reading!

Stacy (a.k.a “The Book Lady”)

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Filed under 2014, KBBC Choices (by year)

Life Changing Book List

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Suggestions for business books originate from a variety of people and resources. Choosing “The Talent Code” by Daniel Coyle was based on a list of life changing books that one of the members, Sophia, found and sent. Sophia did not seem to care which book I chose since she wanted to read them all. I decided for the book club we would go with the one at the top, which was “The Talent Code.”

According to the blog post, “life-changing” for the author meant that when certain challenges arise he would know what to do based on flashbacks from a book he has read. (It did not say what he was trying to do for this particular one). Larry and LuMarie and I started the conversation with that idea. We all agreed that the main point of learning in chunks, or breaking things down into pieces, and practicing with corrections is an interesting concept. In fact, it actually put a name to what I had been doing when practicing for a presentation. Also, it is the same concept that Toyota uses, Kaizen, where anyone can stop the line when there is something to correct. Larry did like that it proved we could be doing a better job of learning. One part we all thought was missing was having a “how-to” type guide. The concept and the examples were great. Tools to use these ideas were not included.

This led us back to books we had already read. Here are the ones that would be included on our “life changing” list:

  • How to Win Friends and Influence People,” by Dale Carnegie. LuMarie chose this one because it was basically a guide throughout, and it especially helped those who ever felt socially awkward before reading it.
  • Larry’s choice was “Business Brilliant” by Lewis Schiff. He chose this book because it gives practical ideas to go from middle class to millionaire.
  • “The Autobiography of Ben Franklin” also made LuMarie’s list, at least when she read it in high school, because it made her more aware and purposeful in her choices.
  • The one I chose was “The Big Short” by Michael Lewis, which was one of the first KBBC book choices. My reason is that I not only liked reading it, I learned more about finance from that book than I had in my finance classes during grad school. Plus, I still remember much of it a year and a half later.

Other notes we discussed about “The Talent Code”:

  • Would a person with kids like it more? Many of the examples were about sports and music. Also, children are wired to absorb new information. It is more challenging to learn as we age.
  • One example that wasn’t was sports or music was the writings of the Bronte sisters and how they created their stories.
  • Coyle mentions that at different times of our lives we absorb new information better, although that does not mean those are the only times. One discussion comment is that there seem to be mental jumps in life, such as junior year in high school, and possibly odd numbered years.
  • The chapter on “ignite a hotbed” and KIPP school, plus the importance for those who are the first ones in their family to go to college.
  • The disturbing example of how pilots used to be considered fit to be one (not puking during a ride) and how they were trained before flight simulators.

The next KBBC discussion will be on “Blink” by Malcolm Gladwell. What would be a book on your “life changing” list?

Happy reading!

Thanks,

Stacy (a.k.a. “The Book Lady”)

 

 

 

http://www.businessinsider.com/life-changing-business-books-2014-5

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SUPERFreakonomics

SUPER Freakonomics

When I decided to officially start the Kalamazoo Business Book Club nearly two years ago, one of the most important points discussed was the difference between quantity and quality. I believe in the quality of the discussion over the quantity of the people involved. Tonight’s was another awesome one featuring “SUPERFreakonomics” by Steven D. Levitt and Stephen J. Dubner.

Matt, at the bottom in the picture, chose the book title and to lead the discussion this month. He had previously read the first book by the same authors, “Freakonomics,” and was excited to read the sequel (note: it is not important to read the first before reading the second). Matt’s enthusiasm and presentation convinced Moh’d (holding the book) to read it during, if not before, an upcoming long airplane flight. That’s a pretty good endorsement about what we do!

I love the discussions, no matter how much I am able to contribute, and usually feel more energized at the end compared to the start. People have told me that they feel like they have to read the book to join in. As Moh’d proved, you can still get something out of attending even without reading (all of)  the book. The nice part when a higher ratio of attendees have read the book  is the chance of a more in-depth conversation. We may remember different points or be able to clarify what someone else didn’t understand. All of these reasons make the quality count over the quantity involved. We can definitely fit a bigger group in the back of the Michigan News Agency, too. Check out this link if you want to join.

For those of you reading this who want to know more about the book itself, here are the main points of the night:

  • The point of the book is that it makes you think differently on issues in general. The points being presented may or may not fully be true.
  • That we like to spend lots of money to try to “fix” issues, such as global warming, and there may be cheap(er) solutions.
  • It is VERY important for medical staff to wash their hands when they are working with patients (who might be dead or alive).
  • If you read the book, make sure to include the epilogue! It’s about an experiment where monkeys learn to exchange currency for goods, and how HUMAN they really are.
  • The answer to the question on the cover about why suicide bombers should buy life insurance.
  • Intrinsic vs extrinsic rewards and how that contributes to many of the topics here.

Happy reading!

Stacy (a.k.a. “The Book Lady”)

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Summer 2014 Reading Choices

Choosing a name

Since it is summertime, the focus of tonight’s discussion was a little bit different than normal. Everyone who wanted to participate put their name in a hat (my bike helmet was the hat). I asked Riley, who  works at the Michigan News Agency, to choose the first name. After that, the person speaking pulled the next name when time was done. We ended up with five different books being discussed tonight! Quite a bit to take in. Below the group picture is a short summary of each presentation.

group with books

The first name chosen was Moh’d, on the far left in the picture. He discussed “Doblin – The Ten Types of Innovation” by Larry Keeley. Moh’d stated that the book discussed innovation –  defined as what is new and useful – and how to apply it to different parts of a business to be profitable. He had a handout based on this page and discussed a few of the companies. Gillette, for example, will sell a razor really cheap, knowing that the consumer has to replace the blade. For a Keurig, the math shows that a $70 machine will mean an additional $700 spent in a year, based on two people having two cups per day at $.50 each cup (or $2/day). I’m definitely adding this one to my list! How about you?

Collection

The next person was Todd, who is on the far right in the group picture. He brought a business card and bookmark for everyone that went with the book that he wrote called “Out of the Darkness and Into the Blue.” Besides telling us what the book was about, Todd explained why he decided to write it in the first place, and the process for doing it. He was able to retire from his position as a public safety officer in December of 2012, and in order to remember his experiences, he started documenting it all. As he reviewed what he had written, Todd realized that not only was he writing a memoir,  there were training ideas that could be considered “lessons learned.” It was at that point that he decided to organize it for publishing. Todd’s main target market who he hopes will read his book are these three:

  1. Regular citizens, so that they have a better idea of why public safety officers do what they do.
  2. Potential future officers, so they have an idea of what to expect.
  3. Current officers, in a mentor role, so that they don’t make the same mistakes that he did.

If you are interested in this book and live in the Kalamazoo area, it is available at Michigan News and other local bookstores, and it is also available online.

Following Todd was my discussion on Conscious Capitalism, a previous book club choice and post. I had to return it before finishing it when I originally checked it out. I finally had a turn again and still didn’t quite finish it before it was due. Luckily, I found it at another local library and completed it! Most of what I discussed was from the appendices. My favorite section was about how businesses pursue profits like people pursue happiness. Both of those are  results, not something to chase after. This was emphasized in a section on conscious capitalism myths, which the authors agreed with or disputed.

If this book is on your list, I highly recommend reading those last sections! I liked the book enough that I want to buy it, and I don’t buy books often anymore.

 Poetry

The fourth book was presented by Barb with some help from  her son, Todd. It also had an interesting beginning. Barb’s mother’s mother’s father (great-grandfather to her) wrote poetry in the mid to late 1800’s. When Todd found the book as the family was going through old items, he organized and edited it so the world could have access. He was asked about his favorite poem, which he read for us. It was something different than the usual business book topics and everyone enjoyed hearing it. The book title is “Tommy Hawks Hill,” and is available locally or online.

 Finally, Matt was able to present his book choice, Outliers by Malcolm Gladwell, which had also been a previous book choice and post. He discussed the definition of an outlier and gave physical and other types of examples of why a person or situation might be one, which included culture, the 10,000 hour rule, and birth month or year. It was pointed out that there was a lot of passion needed at some point, in all of those examples. Barb stated that all three of her children are passionate about something, and it is what they do in life, yet she didn’t have that same experience.

Matt and Moh’d and I stood outside of Michigan News after it closed and continued to chat. One of the topics that came up is how many projects each of us have going at any given time, on top of work, school, family or other commitments. Moh’d stated that after watching what others with a full plate seem to do he realized this: “When the plate is full, get a bigger plate.”

Happy reading!

Thanks,

Stacy (a.k.a. “The Book Lady”)

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The Black Swan

The Black Swan discussion group

 One of the reactions I received several times while advertising  The Black Swan by Nassim Taleb during the past month was the question, “The movie?” It was not the movie at all. According to Taleb, (in the prologue), “a Black Swan is –

  1. an outlier, as it lies outside the realm of regular expectations, because nothing in the past can convincingly point to its possibility.
  2. it carries an extreme impact
  3. In spite of its outlier status, human nature makes us concoct explanations for its occurrences after the fact, making it explainable and predictable.”

If that sounds like a big and long explanation, it is. Taleb is a philosopher and statistician, and, as pointed out by Craig during the discussion in the back of the Michigan News Agency, the thesis is regurgitated throughout the book. The three of us agreed that the author’s thought process was apparent, and we could see why it was easy for him to write it. One of the other points is that  we liked that the author’s ideas were from a different point of view than what is common.

The bottom line? People want explanations for events, even when they are truly unexplainable, and random. We tend to find some way to make connections and explain why something did happen or that it should happen. Taleb basically states that the random and unexpected occurrences are outliers –  they happen outside of what is expected. It is how casinos can make money because people expect big winnings based on the few who do, for example.

Matt brought up the point of the antilibrary. Imagine a bookshelf full of books with all the knowledge you have. The books that are missing, or what you do NOT know, would be the antilibrary.

We also discussed:

  • What Taleb might have thought about the market crash in 2008 related to the book “The Big Short” by Michael Lewis.
  • The variety of financial information.
  • That economists basically don’t have a clue and can prove anything.
  • How incentives determine behaviors.
  • How everyone tries to get to the middle, yet the rich keep getting richer and there’s a definite divide.
  • That for the most part we already practice not watching the news, which was one of Taleb’s points since there usually isn’t anything important.
  •  Hedonic Happiness (my favorite point from p91): “…your happiness depends far more on the number of instances of positive feelings, what psychologists call “positive affect,” than on their intensity when they hit. In other words, good news is good news first; how good matters rather little. So to have a pleasant life you should spread these small “affects” across time as evenly as possible. Plenty of mildly good news is preferable to one single lump of great news.”

I am always happy when there are book discussions 🙂 What made you happy today?

Black Swan

One final note: If you live in or visit Michigan, you can see a black swan at the Kellogg Bird Sanctuary. As the definition of Black Swan suggests, the black swan is a rare bird and it is found in Australia. Thanks to John, who recommended the book and took the photograph.

Happy reading!

Stacy (a.k.a. “The Book Lady”)

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