I actually hope this book ends up as a book club choice, too. After reading “Outliers,” I wanted to read another book by Malcolm Gladwell. Since I know at least one person who had started reading “The Tipping Point,” that’s what I chose, and it was hard for me to put down!
In one section titled “The Law of the Few,” Gladwell defines, and then gives examples, of connectors, mavens, and salesmen. Paul Revere actually fit into two of those categories. The Revolutionary War could have ended differently if it had been someone other than Paul Revere riding from town to town to warn about the British coming.
Do you think you fit into one (or more) of these categories?
Connectors: people with a special gift for bringing the world together. They know lots of people casually, and in different circles.
Maven (Yiddish): One who accumulates knowledge on a lot of different products or prices or places and connects people to the marketplaces they know about to help and to educate.
Salesman: Good at subtle persuasion.
The other area I found interesting was in a section called “The Stickiness Factor.” One main example given was about a well-known children’s TV show that began in the late 1960’s – “Sesame Street.” However, to make a children’s TV show entertaining and educational took awhile of development and testing.
The creators of “Sesame Street” had wanted to separate fantasy (muppets) from reality (people) and found that the children’s interest didn’t hold. The result? Big Bird and other characters, and a very successful show.
Where “Sesame Street” was intended for a parent/child audience, “Blues Clues” creators wanted a children’s only TV show. They took some of what worked in “Sesame Street,” and then developed it just for the child viewer, including a five day single episode replay. “Blues Clues” caught on even faster.
For more in depth details on any of these topics, it is worth reading the book! Although there was much more content, many of the points led back to the idea of social epidemics, who helped them occur in the first place, and why they stuck.
Stacy (a.k.a. “The Book Lady”)